Tim Robinson’s ‘Male Friendship’ Hat Is A24’s Latest Must-Have Merch
StyleGet ready to see this cap on film bros everywhere.By Cam WolfApril 24, 2025Photographs: A24; Collage: Gabe ConteSave this storySaveSave this storySaveOh my god, did you see Tim’s hat? Gimme dat! It’s not a Stanzo brand fedora, but it’s nice. This is a hat so good, you should abstain from eating so you can spend your per diem on them. OK, I’m done. Wait, one more: The hat is really in style right now—even rappers wear them. Yes, of course, I’m talking about a new hat from A24 to promote Tim Robinson’s upcoming movie Friendship, starring the I Think You Should Leave comedian and Paul Rudd.One strange but undeniable trend over the past couple of years is arty film studios producing some of the trendiest merch on the planet. Remember when nothing was cooler than an Elara Pictures hat? Naturally, A24, the most name-checked studio and distributor in Hollywood, has also been responsible for more than a few pieces of covetable headgear, like the A24 logo beanie, the A24 x Brain Dead cap, and the "A Twenty-Four" hat. All this feels like a microcosm of film bros making their Letterboxd profiles their entire personality, but let’s stop here before we slide off the intellectual deep end. Because now another literal hat is getting thrown into the metaphorical ring.The new cap honoring Tim Robinson’s leading-man debut simply reads “Male Friendship.” For those in the know, this will be a direct nod at the central theme of the movie, in which Robinson’s character briefly becomes friends with his neighbor Paul Rudd before the rapport curdles into an unsettling one-sided obsession. For those not familiar with the TRCU (Tim Robinson Cinematic Universe), however, the cap might raise some eyebrows. But then, what obscure indie movie merch isn’t going to prompt some interrogation? How many people are that familiar with Elara Pictures?In fact, I’d argue the Male Friendship hat’s arrival is especially timely. Male friendships are starting to feel as endangered as the Hawksbill turtle, and the internet has never been more willing to offer various balms—some even stooping so low as to suggest pickleball as a solution. (I’d rather die friendless, right, fellas?) We here at GQ recently suggested courting your wife’s friends’ partners. Maybe ask them if they’d like to see the movie Friendship, hitting theaters in select cities May 9th before a wide release on the 23rd. Perhaps the real cure for male loneliness is wearing this hat. Imagine running into a stranger in on the joke…sounds like you just met the other member of your Turbo Team. It certainly worked for these guys.So what will this hat, that will put you on trend and in a friend group you don’t have to pay for, cost you? It’s illegal for you to ask me that, but because it’s not even that complicated, it’s $35 out the door. And remember, before pressing purchase, triples makes it safe, triples is best.
Oh my god, did you see Tim’s hat? Gimme dat! It’s not a Stanzo brand fedora, but it’s nice. This is a hat so good, you should abstain from eating so you can spend your per diem on them. OK, I’m done. Wait, one more: The hat is really in style right now—even rappers wear them. Yes, of course, I’m talking about a new hat from A24 to promote Tim Robinson’s upcoming movie Friendship, starring the I Think You Should Leave comedian and Paul Rudd.
One strange but undeniable trend over the past couple of years is arty film studios producing some of the trendiest merch on the planet. Remember when nothing was cooler than an Elara Pictures hat? Naturally, A24, the most name-checked studio and distributor in Hollywood, has also been responsible for more than a few pieces of covetable headgear, like the A24 logo beanie, the A24 x Brain Dead cap, and the "A Twenty-Four" hat. All this feels like a microcosm of film bros making their Letterboxd profiles their entire personality, but let’s stop here before we slide off the intellectual deep end. Because now another literal hat is getting thrown into the metaphorical ring.
The new cap honoring Tim Robinson’s leading-man debut simply reads “Male Friendship.” For those in the know, this will be a direct nod at the central theme of the movie, in which Robinson’s character briefly becomes friends with his neighbor Paul Rudd before the rapport curdles into an unsettling one-sided obsession. For those not familiar with the TRCU (Tim Robinson Cinematic Universe), however, the cap might raise some eyebrows. But then, what obscure indie movie merch isn’t going to prompt some interrogation? How many people are that familiar with Elara Pictures?
In fact, I’d argue the Male Friendship hat’s arrival is especially timely. Male friendships are starting to feel as endangered as the Hawksbill turtle, and the internet has never been more willing to offer various balms—some even stooping so low as to suggest pickleball as a solution. (I’d rather die friendless, right, fellas?) We here at GQ recently suggested courting your wife’s friends’ partners. Maybe ask them if they’d like to see the movie Friendship, hitting theaters in select cities May 9th before a wide release on the 23rd. Perhaps the real cure for male loneliness is wearing this hat. Imagine running into a stranger in on the joke…sounds like you just met the other member of your Turbo Team. It certainly worked for these guys.
So what will this hat, that will put you on trend and in a friend group you don’t have to pay for, cost you? It’s illegal for you to ask me that, but because it’s not even that complicated, it’s $35 out the door. And remember, before pressing purchase, triples makes it safe, triples is best.
