Timex Already Dropped Its Most Luxurious Watch of the Year
ShoppingIt's only January, but the highly limited Giorgio Galli S2Ti just set the tone for the rest of 2025.By Jeremy FreedJanuary 28, 2025Photo: Getty Images; Collage by Sarah CassutoSave this storySaveSave this storySaveAll products are independently selected by our editors. If you buy something, we may earn an affiliate commission.Looking for more stellar Timex tickers? Start right here.Aside from the late, great, Gerald Genta (creator of such hits as the Audemars Piguet Royal Oak and Universal Genéve Polerouter, among many others) and indie legends like Max Büsser and Ming Thein, there is a distinct lack of celebrity designers in the watch world. Over the last two decades, however, Timex Global Creative Director Giorgio Galli has been slowly but surely establishing himself as a contender to join their ranks, with a string of hits that blend traditional influences with modern materials and thoughtful details, most of which can be had for under $500. His latest creation, though, the 500-piece limited-edition Giorgio Galli S2Ti, might be Galli’s most audacious yet.Timex has had a lock on the market for nice-looking, affordable watches since the late 1800s, and has an archive full of funky creations from every decade of the 20th century to prove it. If you’ve become a Timex fan in the last decade or so, however, Galli is most likely the reason. Galli kicked off the brand’s modern renaissance with the Marlin, a reboot of a 1960s gem with a mechanical hand-wound movement, and continued with a string of drops including the Reef series of pro-spec diver’s watches and hype-worthy collabs with Jacquie Aiche and Todd Snyder.TimexGiorgio Galli S2Ti Swiss Made Automatic 38mm$1,950 TimexIn 2019, Galli broke new ground with the Giorgio Galli S1, an automatic watch with an architectural steel case and a minimalist, numeral-free dial punctuated by a single synthetic ruby. As a contemporary counterpoint to the retro-leaning styles in the Timex stable, and the first watch to bear Galli’s name, it suggested that the designer’s ambitions extended well beyond raiding the brand’s archives for vintage gems. Its success led to several more iterations, including the 2023 Giorgio Galli S2, an even more ambitious design that paired Galli’s cutaway case with a moody onyx dial accented by an industrial-modern steel chapter ring.As the final installment in the S2 collection, the new Giorgio Galli S2Ti raises the bar for Timex on several fronts, with high-end components like a titanium and forged carbon case and a Swiss-made automatic movement. Equally noteworthy is the $1,950 price, which probably makes it the most expensive watch ever to sport a Timex logo.While fans of cheap-and-cheerful classics like the Timex Weekender and Easy Reader may balk at the price (the first S2 caused something of a stir at $975), the S2Ti suggests that Galli’s Milanese studio plans to continue pushing boundaries in all directions. It also means that whether or not you cop an S2Ti before they sell out, there’s surely much more where this came from.
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Looking for more stellar Timex tickers? Start right here.
Aside from the late, great, Gerald Genta (creator of such hits as the Audemars Piguet Royal Oak and Universal Genéve Polerouter, among many others) and indie legends like Max Büsser and Ming Thein, there is a distinct lack of celebrity designers in the watch world. Over the last two decades, however, Timex Global Creative Director Giorgio Galli has been slowly but surely establishing himself as a contender to join their ranks, with a string of hits that blend traditional influences with modern materials and thoughtful details, most of which can be had for under $500. His latest creation, though, the 500-piece limited-edition Giorgio Galli S2Ti, might be Galli’s most audacious yet.
Timex has had a lock on the market for nice-looking, affordable watches since the late 1800s, and has an archive full of funky creations from every decade of the 20th century to prove it. If you’ve become a Timex fan in the last decade or so, however, Galli is most likely the reason. Galli kicked off the brand’s modern renaissance with the Marlin, a reboot of a 1960s gem with a mechanical hand-wound movement, and continued with a string of drops including the Reef series of pro-spec diver’s watches and hype-worthy collabs with Jacquie Aiche and Todd Snyder.
In 2019, Galli broke new ground with the Giorgio Galli S1, an automatic watch with an architectural steel case and a minimalist, numeral-free dial punctuated by a single synthetic ruby. As a contemporary counterpoint to the retro-leaning styles in the Timex stable, and the first watch to bear Galli’s name, it suggested that the designer’s ambitions extended well beyond raiding the brand’s archives for vintage gems. Its success led to several more iterations, including the 2023 Giorgio Galli S2, an even more ambitious design that paired Galli’s cutaway case with a moody onyx dial accented by an industrial-modern steel chapter ring.
As the final installment in the S2 collection, the new Giorgio Galli S2Ti raises the bar for Timex on several fronts, with high-end components like a titanium and forged carbon case and a Swiss-made automatic movement. Equally noteworthy is the $1,950 price, which probably makes it the most expensive watch ever to sport a Timex logo.
While fans of cheap-and-cheerful classics like the Timex Weekender and Easy Reader may balk at the price (the first S2 caused something of a stir at $975), the S2Ti suggests that Galli’s Milanese studio plans to continue pushing boundaries in all directions. It also means that whether or not you cop an S2Ti before they sell out, there’s surely much more where this came from.
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