Where to Buy Sex Toys Online in 2025: 27 Best Online Sex Shops

So you're wondering where to buy sex toys online, since buying in a store isn't always an option. You're too busy (same). Or a bit shy (no shame in that). Maybe there isn't a great sex toy shop near you—or you want an online sex toy site you can peruse from the comfort of your couch. The only problem is that there are so many sex toys on the market that shopping for them online can get overwhelming fast. How can you know what to trust when you're looking for where to buy sex toys, especially in an industry that’s unregulated?

The answer: shop from retailers you trust. We've already found all the best sex toys for men, women, and couples, as well as any kinks. And with this list, done the legwork to pull together the best sex-toy shopping sites on the internet.

The Best Online Sex Shops, at a Glance

Consider this your mall directory for all the best places to buy sex toys online. You are here, and we're so glad that you came.

• The Best Online Sex Shop for all Budgets: Babeland
• The Best Online Sex Shop for Vibrators: Good Vibrations
• The Best Online Sex Shop for Kink and Fetish Gear: The Stockroom
• The Best Online Sex Shop for Indie Brands: SheVibe
• The Best Online Sex Shop for Viral Toys: Lovers
• The Best Online Sex Shop for Luxury Toys: Lelo
• The Best Online Sex Shop for Holistic Pleasure: Maude
• The Best Online Sex Shop for a Massive Selection: Lovehoney

Together, they carry everything—from vibrators and dildos to paddles, nipple clamps, and beyond—but each retailer has its strength. Some have a massive selection and a deep well of trusted customer reviews. Some have a great return policy, in case you're on the fence or looking to try before you commit. Some are our favorite spots for specific types: fetish gear, maybe, or affordable sex toys. Here are our favorite online sex shops, along with a couple top-notch product picks from each one to get you started.

Babeland

Best For: High-quality toys at a variety of price points

First opened in 1993, this Seattle-based shop set out to create a retail environment that would be comfortable and welcoming for all. Since then, it's opened a few more brick-and-mortar stores and offers a ton of great toys online. Whether you’re hoping to spend $20 (or less) on a beginner-friendly vibrator, or ready to splurge on a pricier item, Babeland carries most of the best sex toy brands on the market and its selection is curated for quality.

Babeland

The One Rose Clitoral Stimulator

$80 $40

Babeland

Rose-shaped clitoral vibrators blew up on TikTok over the past few years, and this one truly deserves its flowers. The soft, silicone bud of the One Rose makes it easy to cup in your hand and maneuver around the clitoris, while the tiny circular opening uses three speeds and seven patterns of sucking and pulsing to recreate the feeling of oral sex. At just over two inches in length, it’s also the perfect travel size sex toy to take on any upcoming Valentine’s Day sexcapades.

Good Vibrations

Best For: More vibrators than you can shake a stick at

Founded by San Francisco sex educator Joani Blank in 1977, this shop and its employees have been championing sexual health and pleasure for decades. Its staff sexologist, Dr. Carol Queen, even curates an Antique Vibrator Museum for them. So, needless to say, Good Vibrations knows a lot about vibrators—and if a fantastic vibe is what you’re looking for, its site is definitely worth checking out.

Magic Wand

Magic Wand Rechargeable

$140

Good Vibrations

We adore this ultra-powerful vibe, both for sex and for muscle massage. Good Vibes has been carrying the Magic Wand since the store’s inception in the late ‘70s; these two go way back. So, naturally, if you’re looking to add this “Cadillac of vibrators” to your collection, there’s no better place to buy it from. Pro tip, though: get this rechargeable version, not the original plug-in one. It’s got more speed options, a smoother head that’s easier to clean, and can be used plugged in or wireless

The Stockroom

Best For: Hardcore kink and fetish gear

For kinksters who’ve been in the scene for a while (or for anyone who just wants great-quality kink products) visiting the Stockroom website is a must. From well-known kink toys like restraints and nipple clamps, to more niche and extreme stuff like electro-stimulation wands and chastity cages, Stockroom carries everything you might need for an evening of deviance.

JT Signature Collection

Wrist Restraints

$129

Stockroom

Every piece in the Stockroom’s elegant JT Signature Collection (named for the company’s founder, Joel Tucker) features garment leather and gold-plated hardware, for an aesthetic that’s equal parts kinky and classy. These cuffs are a superb introduction to bondage for those who enjoy the finer things in life—and if you end up loving them, you can pick up some matching accessories from the Stockroom, like the JT Signature Collection ankle restraints and thigh cuffs.

SheVibe

Best For: A mix of toys from both mainstream and indie companies

Launched by a husband-and-wife team in 2006, this retailer has become a go-to for those in the know. They stay on top of the latest industry trends, and are often some of the first to carry wild experimental toys from smaller brands that end up blowing up in popularity. The site still sells a lot of old faithfuls from more established companies, so you can fill your cart with a diverse array of pleasure products.

Uberrime

Astro Hippolyta

$79

SheVibe

Florida-based small business Uberrime is known for their colorful, handmade dildos. SheVibe carries many of their products, but this one stands out, with its wide, flat head that curves directly into the G-spot or prostate. It wears well in a harness for strap-on sex, too.

Amazon

Best For: A huge, affordable selection for buyers who take care

Obviously Amazon is one of the most common and convenient places to buy just about anything, and sex toys are no exception. It doesn't usually carry the indie brands and artisanal pieces you’ll find at smaller shops, but if you’re just looking for a basic vibrator, dildo, or butt plug, the Everything Store has got you covered. The normal rules of shopping on Amazon apply here; counterfeit and unsafe products run rampant, because the selection isn’t quality controlled and curated the way it is at many specialty shops.

Lovense

Edge 2

$129

Amazon

Every toy in the Lovense line can be paired with the company’s phone app, so you can control your toy from your phone or invite someone else to control it from afar. We think this plug is one of the best products in their whole collection, because it has two powerful motors—one to stimulate the prostate and one for the perineum—and its angle can be adjusted as needed to suit your preferences. It’s a must for anal play aficionados in long-distance relationships, but just about anyone who likes anal sensations can enjoy it.

Lelo

Best For: Luxury vibrators

When this Swedish manufacturer launched in the early Aughts, it helped break sex toys out of “never talk about sex toys” prison with sculptural, luxe designs. Lelo’s 24K-gold-plated vibrator may be the epitome of a grail toy, but the brand’s “everyday” offerings are some of the most thoughtful, well-made toys on the market, with beautiful packaging and sophisticated designs. Which is why you’ll find them in almost every list of the best sex toys—for men, women, or couples—that we curate.

Lelo

Enigma

$199

Lelo

Is it a Jeff Koons sculpture? A horny alien? At first, the Lelo Enigma lives up to its name with a design that’s equal parts enigmatic and ethereal. Here’s how it works: Insert the bulbous portion of the vibrator into your (or a partner's) vagina for pleasurable G-spot stimulation, and then, enjoy the suction vibrator element on the clitoris. The result? Hopefully, the elusive blended orgasm, which combines the two for deeper, more toe-curling experience.

Dame

Best For: Quality engineering and minimalist design from a women-owned company

Dame was founded in 2014 by two women—engineer Janet Lieberman, and sexologist Alexandra Fine—who were tired of seeing the quality of sex toy engineering fall to the wayside. Instead, they focused on bringing top-notch value engineering to a new range of devices that were designed to feel contemporary and accessible. The result is Dame, a color-popping brand whose minimalist, aesthetic vibrators range from palm to finger vibrators (recently, it has branched out into sex-related home goods as well) that will actually look pretty damn chic on your nightstand. And while Dame has remained ever-focused on bringing we, the horny, more sex toys, it has also made waves for its efforts to fight for sexual positivity in court.

Dame

Pom

$99

Dame

Amazingly, Anish Kapoor did not design this chic, bean-shaped vibrator from Dame. This aesthetic blob is known as a palm vibrator, because it fits snugly in the palm of your hand for external stimulation on your clitoris, anus (note: external only), nipples, and perineum. It can also dually function as a lay-on vibrator. If sound discretion is also important to you, Pom boasts a quiet motor, which is impressive given its five rumbly vibrations speeds and patterns.

Lovehoney

Best For: A massive selection of sex toys and lingerie

What started out as a tiny business run from the founder’s apartment in the UK has now expanded into a global sexual wellness empire. Lovehoney’s many partnerships are impressive. The business partnered with Fifty Shades author E.L. James to produce a line of toys inspired by her trilogy, for instance. Lovehoney also carries an incredible variety of toys, as well as lots of cute and affordable lingerie for people of all genders.

Happy Rabbit

G-Spot Stroker Vibrator

$140

Lovehoney

Happy Rabbit is one of Lovehoney’s subsidiaries, and this is the bestseller from its range. It’s easy to see why: this toy stimulates the clitoris and G-spot simultaneously, enabling intense blended pleasure. Try different combinations of its 12 vibration settings and three G-spot stroking speeds to find what works best for you. It’s waterproof, too, so you can even take it in the shower or bath.

Maude

Best For: Holistic pleasure and relaxation products

Maude understands that great sex begins before the actual sex happens, and that foreplay can start hours before the friction—maybe with a fragrant shower, a serene bath, a slow massage. The company makes products that set the mood, from body wash to massage oil to libido-boosting gummies. And yes, it also offers sex toys to help you enjoy the mood you worked so hard to set.

Maude

Vibe 3-Speed External Vibrator

$49

Maude

This little toy is so pretty that it’s been featured in the MoMA Design Store. It’s an excellent introduction to vibration for beginners, because it’s easy to use and its shape allows for both pinpointed and broad stimulation of external hotspots like the clitoris or perineum.

Unbound

Best For: Cute, friendly-looking toys

Just about every toy Unbound sells is brightly-colored, fun-looking, and inviting. This makes it ideal for newbies who are intimidated by sex toys, as well as for people of any experience level who appreciate a cute aesthetic. Unbound makes vibrators, dildos, butt plugs, and some surprisingly great beginner-friendly kink toys, all of which would look adorable on your nightstand.

Unbound

Puff

$48

Unbound

This petite toy (no, it's not a vape) has gotta be one of the cutest clitoral stimulators ever, but it’s not just cute—it’s earned over 2,300 five-star reviews from Unbound customers, so clearly it’s doing something right! True to its name, this toy provides clitoral pleasure via little puffs of air, which create a vibrating suction sensation. It’s small enough to comfortably fit between bodies during sex, but works just as well for solo play.

Organic Loven

Best For: Eco-friendly toys

This shop is committed to never carrying toys or lubes that contain toxic or irritating ingredients, like phthalates and parabens. A lot of its products are also organic and/or sustainable, so if helping to preserve the environment is a priority for you, have a look at Organic Loven's selection.

Leaf

Bloom

$110

Organic Loven

We love the leafy-green aesthetic of this vibe, but it also performs amazingly well, with a thrillingly rumbly motor that somehow also manages to be super quiet. Rather than having discrete speed settings, this toy features incremental speed control, so you can press and hold its button to get to the exact speed you’re looking for; we’ve found that this degree of direct control makes orgasms all the more satisfying. Its unique shape is suitable for using on just about any sensitive zone, from the clitoris to the penis to the G-spot to the prostate.

Lovers

Best For: Quirky “as seen on Instagram/TikTok” toys

Lovers keeps up with the times, so if you’ve seen a toy being raved about in a viral TikTok or Instagram post, check this shop first. It's got a lot of standard sex toys along with more unique stuff, like the spiraling SnailVibe and a dildo full of rainbow confetti. Lovers really puts the “toy” back in “sex toy.”

Snail Vibe

SnailVibe

$160

Lovers

The innovative spiraling shape of this dual-stimulation toy allows it to maintain contact with your clitoris, even as you thrust the internal part in and out. That would be impressive enough on its own, but this toy’s two motors (one in each end) offer a wide range of intensities, and can be controlled separately from one another to customize your experience. We’ve never found another toy that feels quite like this one—just make sure to apply water-based lube to your clitoral area liberally before using it, so the spiraling arm can spin freely.

Spectrum Boutique

Best For: Expert-vetted, gender-inclusive, top-quality picks

Sex educator and journalist Zoë Ligon founded this shop and personally curates its inventory, meaning that every single toy on the site is body-safe and expert-approved. Notably, the site avoids unnecessary gendered language and carries many products that can be used by anyone regardless of gender, experience level, and level of ability.

Best Toy to Buy From Spectrum Boutique: Fleshlight Quickshot Turbo

Fleshlight

Quickshot Turbo

$35

Spectrum Boutique

While it doesn’t look like a standard Fleshlight, this might nonetheless be one of the best toys in Fleshlight’s collection: it’s affordable for a stroker of this quality, and portable enough for travel, but manages to pack a lot of pleasure into its compact size. Since it’s open on both ends, it’s easier to clean than a typical Fleshlight, and can be incorporated into blowjobs, handjobs, and more. We’ve found this to be a consistently great-feeling toy that works well in a variety of contexts.

Smitten Kitten

Best For: Ethically-made toys and accessories

Smitten Kitten works to create a shame-free environment both on their website and in its brick-and-mortar store in Minneapolis. It's careful to only stock body-safe products whose makers are deemed ethical and sex-positive. Check it out if you want to feel really good morally about anything you buy, from dildos and vibrators to harnesses and massage oil.

Smitten Kitten

New Sensations Novelties Techno Trap Grinding Pad

$60

Smitten Kitten

Humping and grinding toys rock. Whether you’re not into vaginal penetration or just prefer clitoral stimulation, a lay-on vibrator provides an easy, intuitive (raise your hand if you grew up humping firm throw pillows!) way to climax by simply mounting and grinding upon the vibe. This ergonomically-designed toy is called the Techno Trap Grinding Pad—which feels very Ibiza DJ-core—because the vibrator boasts nine vibration levels under its smooth silicone exterior. And while these toys are beloved by vulva-owners, they can also feel fabulous on your anus (note: on, not in) and perineum.

Mr. S Leather

Best For: Fetishwear and kink gear aimed at gay men

Founded over 40 years ago, Mr. S has been a fixture of the gay male kink scene for a very long time. It stocks kink gear that can stand up to intense play, as well as fetishwear made of commonly eroticized materials like leather and rubber. Whether you shop online or at its brick-and-mortar store in San Francisco, Mr. S Leather is a kinkster’s dream.

Mr. S Leather

Full-Size Standard Flogger

$100

Mr. S Leather

This handmade flogger would make a lovely addition to any sadomasochist’s toy box. You can take your pick from a selection of luscious materials, including cow leather, suede, elk leather, and rubber, depending on how “thuddy” or “stingy” you want the flogger’s sensations to be. The handle is wrapped in texturized rubber, ensuring you can keep a good grip on it during use.

Enby

Best For: Gender-affirming toys and accessories

Enby is a trans-owned company that carries a curated selection of sex toys and wellness products geared toward trans and nonbinary shoppers. Whether you’re looking for gender-affirmation gear like packers, binders, and gaffs, or just want to buy toys from a non-gendered and trans-friendly website, Enby is a great resource. It also donates 2% of all its proceeds to organizations that help queer and trans people of color, so you can feel even better about your purchase.

Enby

Lippi by Banana Pants

$45

Enby

Lippi is a plush grinder designed to be used as a dildo base. Just slide it over the tip of your strap-on dildo, and watch your partner enjoy the extra stimulation from the cushion’s plump “lips” and “clit” at the end. You can also slide in a bullet vibrator into the toy for more sensations, and use the toy sans dildo as a humping and grinding vibe. A true multitasker.

Extreme Restraints

Best For: Beginner kink gear

This wide-ranging online kink shop has been around for over 20 years, and still has one of the best selections of BDSM gear, from tame to wild. Importantly for sex toy beginners (and anyone on a budget), they’ve got plenty of stuff at a low price point, so you don’t have to pay exorbitant prices to experiment with kink.

Strict Leather

Fur Paddle

$129 $67

Extreme Restraints

It can be hard to shop for spanking implements, because they can produce so many different sensations depending on material, thickness, and other factors – but this one gives you a couple different options to play with, so it’s a good introduction for the kink-curious. One side is leather, for a nice stinging sensation, while the other side is covered in fur, for a more cushioned and sensual feeling.

Jimmyjane

Best For: Inventively shaped vibrators

Since 2003, sex toy company Jimmyjane has been cranking out vibrators in elegant shapes that have never been seen before, winning various design awards along the way. Still to this day, their toys look like objets d’art, and feel pretty damn good, too.

Jimmyjane

Canna

$100

Jimmyjane

This mini wand vibrator comes with three different attachments you can try out. One is two-pronged, to envelop the clitoris in sensation, one is covered in an extra-stimulating bumpy texture, and one narrows to a pointed tip that’s perfect for targeting specific external spots, like the frenulum or the tip of the clit.

Cute Little Fuckers

Best For: Unique and playful vibrators from a disabled- and queer-owned company

Cute Little Fuckers (CFL) was founded by Step Tranovich in 2019, and it remains one of the most prominent and successful disabled-, queer-, and trans-owned and operated sex toy companies out there. CFL understands that pleasure and sex should feel inclusive for all bodies and needs, and specializes in toys that reflect its vision. Think, hybrid G- and P-spot stimulation toys, or the versatile Princette, a vibrator that can be used as a butt plug, clitoral toy, hand vibrator, and more. If you grew up loving Pokémon (and who didn’t?) you’ll love CFL.

Starsi

$79

Cute Little Fuckers

Starsi is just a delight. This horny silicone starfish is designed to stimulate all of your horny holes (but please, don’t insert it in your anus) with its textured arms and center point. Use it as a humping and grinding vibrator, or cup it in the palm of your hand to apply its vibrations to your lover’s body. As CFL explains, “Starsi is particularly loved by transgender and non-binary folx or those with genital dysphoria, as it can cover the entire genital region, offering a euphoric experience that aids in reimagining the body.”

Bloomi

Best For: Sustainable and non-toxic vibrators and body care products

Founded by a sexologist, Bloomi takes great care to make their toys with all body-safe materials, to omit allergens and irritants from their lubricants and massage oils, and to use only sustainable, compostable and recyclable packaging. Their products are surprisingly affordable for how eco-friendly they are, too.

Bloomi

Luxe arousal oil

$45

Bloomi

Massage this luxurious oil into sensitive areas at the start of sex, and it’ll act as lube while increasing arousal. It contains ginger root oil to boost bloodflow, plus some other ingredients thought to have aphrodisiac qualities like damiana, and skin-soothing ingredients like chamomile flower oil.

Adam & Eve

Best For: Risk-free shopping

This sex shop has been around in various forms for over 50 years, which is impressive enough on its own. But Adam & Eve gets our nod for having one of the most permissive return policies in the biz: you can return any item sold on their site, for any reason at all, as long as you do it within 90 days of purchase. If there’s a product you’ve been eyeing eagerly and a bit nervously, because you aren’t sure it will work for you, Adam & Eve is a godsend.

Adam & Eve

Cowgirl Premium Sex Machine

$1,800

Adam & Eve

Again, Adam & Eve has such a fantastic return policy that you might as well lean into your yeehaw fantasies with this Cowgirl Premium Sex Machine. This beast provides up to 1,200 RPMS of vibrational power, and a more rumbling and deep vibration pitch. It comes with two attachments—Clitoral Rawhide (think, a humping and grinding vibe) and G-Spot Wild West (a dildo)—and is constructed out of a heavy-duty metal frame.

PinkCherry

Best For: On-site reviews

Given it sells one million sex toy products, it’s no surprise that PinkCherry has become a go-to for sex toy shoppers across the spectrum. What makes that ocean of fun really functional, though, are the 109,000 product reviews, which makes your life easier when you’re trying to narrow down which toys are worth buying, or figure out if the experience you’re hoping to have is what you’ll actually get.

PinkCherry

First Time G-Spot Tulip Vibe

$15 $10

PinkCherry

This toy is designed to hit the G-spot and vibrate the hell out of it, and it achieves that goal. Its upturned, oval-shaped head gently curves into that spot with minimal effort, whether you choose to thrust the toy in and out or just leave it still. Unusually, it has a dial instead of buttons, so you can micro-adjust the speed to suit your whims at any moment. The narrow shaft is also a plus for sex toy beginners or folks with a narrower vaginal canal.

Wet For Her

Best For: Toys aimed at lesbians and queer women

This lesbian-owned company specializes in toys for queer women of all stripes, but they’re quick to emphasize that people of all genders, genitalia, and sexual orientations can use their products. Their selection is amazingly wide-ranging, and includes strap-on harnesses, dildos, vibrators, lubes, gender affirmation gear, informational sex books, and so much more.

Wet For Her

Union 1.0 Silicone Bendable Double Dildo

$90 $67

Wet For Her

This dildo is another workhorse, because it is designed to give pleasure to the receiver via the dildo, as well as the giver/wearer (who presumably has a vulva) with its bulb attachment, which is designed to stimulate the G-spot. The toy is flexible in shaft and bulb, too, so that you and your partner can adjust it for a custom fit. It’s not compatible with silicone-based lubricants, but it is harness-compatible.

Tabu

Best For: Sexual wellness toys and items for menopausal women

“It’s about damn time” were the words we spoke when we learned about Tabu, the sexual wellness brand founded in 2020 and geared towards menopausal women. As founder and CEO Natalie Waltz Fretwell says, “Tabu was born to help women remedy the common symptoms that get in the way of a healthy, vibrant sex life. We started with women over 45 (women like my mom).” Tabu developed its signature wand vibrator, Nuri, in partnership with clinicians and therapists for an ergonomic design, and it uses heating technology to provide a more pleasurable experience. Equally important is the brand’s water-based Aureum lube, which uses a sensitive, extra-moisturizing formula to calm and soothe (as well as lubricate).

Tabu

The Golden Hour Kit

$145

Tabu

The dream bundle. Your minimalist Nuri massage wand is designed to feel extra lightweight and ergonomic to hold—it was actually modeled after a vaginal dilator—and can heat up to 97 degrees Fahrenheit to help the user’s body feel more relaxed. Navigating the wand’s 5 intensities is as easy as pressing the power button (and turning it off is as easy as holding it down for two seconds). As for the lube? It’s enriched with organic aloe leaf (anti-inflammatory), peony root (also a purported anti-inflammatory and antioxidant), passion flower (rich in Vitamin A and C), hyaluronic acid (for retaining moisture) and a handful of more soothing ingredients.

Goop

Best For: Ultra-luxurious toys

It’s true: Gwyneth Paltrow’s infamous wellness brand carries a surprising amount of sex toys in their online shop. As you might expect, their selection skews bougie, and much of it will be financially out of reach for the average shopper, but it’s a must-visit site if you’re looking to drop some serious cash on a gold-plated dildo or a ludicrously high-tech vibrator.

Goop

Kiki de Montparnasse Kiki Handcuff Wristlets

$250

Goop

Here’s an idea: Why not gift your significant other—or yourself, for that matter—this pair of 14 karat gold-plated handcuffs for Valentine’s Day? They’re a hell of a lot cooler than another infinity heart pendant, much to the chagrin of Zales/hapless bros everywhere, and the toggle clasp makes them easy to secure and loosen, no key needed.

Liberator

Best For: Sex furniture and positioning aids

We all need a little extra support in the bedroom sometimes, and while you could just stack up some pillows to help you achieve that perfect angle or a more comfortable position, it’s much easier to use a product built for that purpose specifically. Liberator makes a huge array of foam “shapes,” from slim pillows to wide wedges, that make sex easier and more fun—and because they’re designed for sex, many of them have a moisture-resistant liner to protect the inner core from lube and bodily fluids, and a cover that can be zipped off and machine-washed after you’re done.

Liberator

Wedge Sex Pillow

$110

Liberator

One of Liberator’s most iconic products is the Wedge, a broad shape that can help you achieve better angles for penetrative sex, oral sex, or whatever else you’re in the mood for. It’s wide enough to fit a variety of body sizes, and conveniently works well as a reading pillow when you’re not having sex.

Foria

Best For: CBD and hemp lubricants made with organic, plant-based ingredients through sustainable practices

Foria uses organic botanicals to create relaxing body washes, broad-spectrum (meaning, it includes little to no THC) CBD suppositories, CBD-free massage oils, and, perhaps most iconically, its CBD lubricants that don’t include alcohol, petroleum-based ingredients, phthalates, glycerin, parabens, or dyes.

Foria

Awaken Arousal Oil with CBD

$48

Foria

Foria’s Awaken Arousal Oil with CBD is its true showstopper product. I have always thought that the coconut oil-based lubricant smells faintly of Thin Mints, albeit in an even more refreshing and botanical way. The lube is also made with purported libido-boosters such as kava (as well cinnamon, ginger, vanilla, cardamom, and cacao absolute), but it’s the broad-spectrum CBD that is supposed to be key in helping folks feel even more relaxed and, well, horny.